• Access the settings area within Dynamics 365 Marketing
• View versions, quota limits, and usage limits.
• Update default settings for landing pages, emails, customer journeys, and more.
• Manage customer engagement settings including compliance settings, audience configuration, push notification and SMS provider setup, social media account management, and more.
• Turn on the Microsoft Teams collaboration and chat features for use within the marketing app.
• Set up the connections to webinar providers and manage default settings for events.
• Define how form submissions are matched to existing contacts or leads, configure lead scoring, and enable the Microsoft Dynamics 365 Connector for LinkedIn Lead Gen for your environment.
• Select which entities to sync to Dynamics 365 Marketing, connect your Dynamics 365 Marketing environment to Microsoft Azure Blob Storage, and connect Customer Insights to your Dynamics 365 Marketing environment.

• Authenticate your domain in Dynamics 365 Marketing
• Build and protect your send reputation
• Prepare Dynamics 365 for GDPR compliance

• Upload images to the file library and use images in marketing content.
• Create keywords and associate them to images.
• Incorporate content block elements in marketing content.
• Review, update, and create content settings.

• Manage contacts and accounts in Dynamics 365 Marketing.
• Identify the core concepts of account-based marketing.
• Score and qualify leads.

• Create and publish marketing forms.
• Add forms to Dynamics 365 Marketing pages and externally hosted pages.
• Set up form captures.
• Build marketing form and marketing page templates.

• Create and publish a marketing email.
• Construct segments within Dynamics 365 Marketing.
• Leverage segments created within Customer Insights.
• Design and publish a customer journey.
• Run an A/B test in outbound marketing.
• Build marketing email, segment, and customer journey templates.

• Create a subscription list.
• Build a subscription center form.
• Design a subscription center marketing page.
• Identify a subscription center in content settings.
• Select a content settings record in a customer journey.

• Monitor website visits.
• Track visitors to your marketing pages.
• Create redirect URLs.
• Schedule and post messages on social media.

• Create an in-person event in Dynamics 365 Marketing.
• Manage sessions, speakers, and sponsorships.
• Configure registration options and setup event passes.
• Capture additional information about the event including financial details and event team members.
• Customize the calendar content for the event.
• Manage event logistics.
• Publish the event and view the event website.

• Configure webinar settings for On24 and other third-party webinar providers.
• Create a webinar event using On24 or other third-party webinar providers.
• Create a webinar event using Microsoft Teams.
• Build the registration form for a virtual event.

• Use emails, segments, and journeys to promote your events.
• View and manage event registrations.
• View and manage event attendance.
• Follow up after the event.

• Create and manage recurring events.
• Create an event template.

Review and analyze results from Dynamics 365 Marketing insights.

• Review entity calendars
• Review form calendars
• Create and customize marketing calendars

A: The MB 220 training program is designed for marketing professionals, campaign managers, and individuals interested in learning how to leverage Microsoft Dynamics 365 Marketing to optimize their marketing efforts. Whether you are new to Dynamics 365 Marketing or have some experience, this training will help you gain a deeper understanding of the marketing capabilities of the platform.

A: The training covers a range of topics, including:

• Introduction to Dynamics 365 Marketing
• Planning and executing marketing campaigns
• Managing customer journeys
• Lead management and nurturing
• Event management and webinars
• Marketing analytics and reporting

A: There are no specific prerequisites to attend the MB220 training. However, having a basic understanding of marketing concepts and experience in marketing campaigns or customer relationship management can be beneficial.

A: By completing this training program, you will:

• Gain a comprehensive understanding of Microsoft Dynamics 365 Marketing and its capabilities.
• Learn how to plan, execute, and analyze marketing campaigns using Dynamics 365 Marketing.
• Enhance your lead management and nurturing skills.
• Acquire knowledge of customer journey management and event management using the platform.
• Understand how to leverage marketing analytics and reporting for data-driven decision making.

A: The MB220 training can be delivered through various methods, including in-person instructor-led training, virtual instructor-led training.

A: Yes, after completing the MB 220 training, you have the option to take the Microsoft certification exam MB 220: Microsoft Dynamics 365 Marketing. This exam validates your knowledge and skills in using Dynamics 365 Marketing for marketing automation. However, passing the exam is not mandatory to complete the training program.

A: Yes, upon passing the MB220 certification exam, you will earn the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification. This certification demonstrates your expertise in Dynamics 365 Marketing and validates your ability to plan and execute effective marketing campaigns.

A: The duration of the training program can vary depending on the delivery method and the depth of coverage. In-person or virtual instructor-led training programs may span several days, covering the comprehensive content.

A: To enroll in the MB-220T00 training program, click Enroll Now button, we will provide you with information on available training options, schedules, and enrollment procedures.